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Read the latest from the Blog (November 13, 2023): As trust in media experts declines, consumers are listening to each other Read the latest from the Blog (November 13, 2023): As trust in media experts declines, consumers are listening to each other
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As trust in media experts declines, consumers are listening to each other

Nov 13, 2023 Posted by: Tom Neveril Agile,  automotive marketing,  brand activation,  brand building,  marketing tactics
As trust in media experts declines, consumers are listening to each other
From movies, to cars, to fashion. Consumers aren’t listening to experts. Smart marketers are helping customers listen to each other.
 
Just a few examples of the disconnect:
 
The Super Mario Bros. Movie (Universal Pictures):
- Metacritic: 46/100.
+15th biggest box office ever: $1.35B global.
 
Tesla:
-There’s so much newsmedia hate, Wikipedia aggregated some of it into a 10,000 word standalone page: “Criticism of Tesla, Inc.”
+Tesla US sales are booming, almost double BMW in 2023. Industry leader in brand loyalty.
 
Abercrombie & Fitch Co.:
-Fashion editor criticism was followed by last year’s Netflix harsh docu on A&F’s “Rise & Fall.”
+A&F stock is up 200% in 5 years. Revenue up in '23, to nearly $4B.
 
Why the disconnect?
 
Sinking trust in the corporate news media is just part of the story.

4 Tips for Interviewing I Learned from Legendary Biographer Walter Isaacson

Oct 15, 2023 Posted by: Tom Neveril Interviewing,  Market Research
4 Tips for Interviewing I Learned from Legendary Biographer Walter Isaacson
Here’s a mini masterclass on interviewing, which I gathered from biographer Walter Isaacson’s appearance on the Lex Fridman Podcast last week.

Walter was there primarily to share stories and lessons learned over his career. But when Lex asked him about his process, I started jotting notes. (Youtube: https://rb.gy/8ryil)

I’ve boiled down my notes into the following 4 tips. Each tip is followed by some quotes from Walter.

3 Ways Gen Z and Millennials are Modernizing Golf

Jun 20, 2023 Posted by: Tom Neveril apparel marketing,  gamification,  golf industry,  sports marketing

After the exciting US Open, one thing is clear: golf is booming. PGA Tour event ratings are way up. Participation is way up. And it’s trending. Why?

Gen Z and Millennials are embracing and modernizing the sport in 3 important ways:
- More young women are playing
- It's more social
- It's more fashionable

Please check out the slides for a few data points.

 


#golf, #pgatour, #juniorgolf, #tv, #apparel, #competitivesocializing, #gamification, #eatertainment, #sportsmarketing,

 

Originally posted to LinkedIn here.