A Helpful Solution for In-Person Market Research During a Pandemic | Storybrand Consulting
“Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry" “Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry"
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A Helpful Solution for In-Person Market Research During a Pandemic

A Helpful Solution for In-Person Market Research During a Pandemic

Feb 09, 2022 Posted by: Tom Neveril

[Originally posted on Linkedin, Summer 2020]

Hey everyone I wanted to pass along something that can help many of us, better adapt to life with Cov19 —particularly those with hearing and language difficulties.

I’ve been looking for a clear mask solution for face-to-face market research interviewing and came across this product. I reached out to Elyse Heob, Co-Founder and COO of ClearMask (based in Baltimore area) — a 2 yr old company. She kindly agreed to provide a Zoom demonstration of her FDA-approved, transparent surgical mask.

Here’s what I noted:
+ Facial/micro expressions fully visible
+ Voice volume / tone same as no mask
+ Lips/mouth not in contact with mask
+ Made with an anti-fog material
+ Side openings / exhale behind you
+ Elastic straps can be adjusted for loose/tight fit
+ Only the foam material touches the face

Bottom line - I think this could really be a life saver for people with hearing or language difficulties. And I'm definitely planning to try them for in-person research studies. Please let me know if you foresee any problems or if you have any questions… Thank you and good luck out there…

#ClearMasks #Deaf #Disabilities #Disability #Accessible #WearAFaceMask #FaceMask #CoronaVirus #Covid19 #Health #Wellness #Wellbeing