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Posts tagged "brand trust"

When the FTC's CARS rule goes live, legacy automakers should modernize their sales practices

Feb 28, 2024 Posted by: Tom Neveril automotive marketing,  brand trust,  Direct to Consumer,  innovation,  pricing
When the FTC's CARS rule goes live, legacy automakers should modernize their sales practices

This July, the FTC will finally ban car dealers’ bait & switch sales tactics and junk fees. Legacy automakers should modernize sales in 3 more ways.

What is the FTC’s Combating Auto Retail Scams rule?

After decades of consumer complaints, the CARS rule was approved by the FTC last month. Starting July 30th, it will require car dealers to sell a car at the advertised or marketed price. It will also require dealers to inform consumers about the total payment when communicating monthly payments, and explicitly note that all add-ons are optional.

What’s the expected impact of the CARS rule?

Tesla Special Events: Big Company Scale + Smaller Company Style

Sep 15, 2022 Posted by: Tom Neveril brand building,  brand trust,  marketing tactics
Tesla Special Events: Big Company Scale + Smaller Company Style
I think people remain engaged with Tesla’s presentations because of the way Elon and his employees interact with the audience --and each other. We get the sense that these are authentic people, who actually do the work, and work together, like people in smaller companies.

And that really matters.
 
According to Gallup, trust in big institutions is declining. Today, small businesses are the most trusted institution in America.