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“Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry" “Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry"
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Posts tagged "Direct to Consumer"

Ev startup brands are giving us a peek into the future of DTC car marketing

Ev startup brands are giving us a peek into the future of DTC car marketing

As US states allow EV startups to sell directly to consumers, brand activations like pop-up retail, road shows and local showrooms are building momentum. 

In a KPMG study released last year, nearly half of global automotive executives think that most of new-vehicle sales worldwide will be directly to consumers from the manufacturer, by 2030.

So automakers will need to connect directly with consumers.  And local brand activations are looking like a great solution.