“Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry" “Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry"

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Vuori's $4B+ valuation is the result of smart moves

Mar 06, 2023 Posted by: Tom Neveril consumer insights, influencer marketing, intellectual property, sports marketing, sustainability

Vuori's $4B+ valuation is the result of smart moves

7 year old performance apparel brand Vuori is suddenly everywhere --even at the NFL Combine last week. How has this digital native brand done it?

3 Strategies:

#1) FOCUS ON A CONSUMER INSIGHT.

#2) DEVELOP INTELLECTUAL PROPERTY AROUND A POINT OF DIFFERENCE.

#3) BUILD A STRONG CULTURE BY INVESTING IN SOCIAL VALUES AND SUSTAINABILITY.