Market Research, Advertising and Brand Management | Storybrand Consulting
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Vuori's $4B+ valuation is the result of smart moves

Vuori's $4B+ valuation is the result of smart moves

7 year old performance apparel brand Vuori is suddenly everywhere --even at the NFL Combine last week. How has this digital native brand done it?

3 Strategies:

#1)  FOCUS ON A CONSUMER INSIGHT.

#2)  DEVELOP INTELLECTUAL PROPERTY AROUND A POINT OF DIFFERENCE.

#3) BUILD A STRONG CULTURE BY INVESTING IN SOCIAL VALUES AND SUSTAINABILITY.