Here are 3 notable lifestyle features, available in new EVs at the LA Auto Show.

1️⃣ 𝗦𝘁𝗼𝘄𝗮𝗯𝗹𝗲 𝘁𝗿𝗮𝘆 𝘁𝗮𝗯𝗹𝗲𝘀 | 𝟮𝟬𝟮𝟱 𝗖𝗮𝗱𝗶𝗹𝗹𝗮𝗰 𝗘𝘀𝗰𝗮𝗹𝗮𝗱𝗲 𝗜𝗤
When configured with the Executive Second Row, the Escalade IQ becomes a mobile office.

2️⃣ 𝗙𝗹𝗲𝘅𝗯𝗼𝗮𝗿𝗱 𝗦𝘆𝘀𝘁𝗲𝗺 | 𝟮𝟬𝟮𝟱 𝗩𝗼𝗹𝗸𝘀𝘄𝗮𝗴𝗲𝗻 𝗜𝗗 𝗕𝘂𝘇𝘇
The rear cargo area’s Flexboard System, which puts a shelf over two fabric storage bins, creates a flat floor when the 2nd and 3rd row seats are folded down. Add an air mattress and the ID Buzz becomes a climate-controlled camper van.

3️⃣ 𝗨𝗻𝗶𝘃𝗲𝗿𝘀𝗮𝗹 𝗜𝘀𝗹𝗮𝗻𝗱 𝟮.𝟬 | 𝟮𝟬𝟮𝟱 𝗛𝘆𝘂𝗻𝗱𝗮𝗶 𝗜𝗼𝗻𝗶𝗰 𝟵
The center storage console: (1) slides back and forth to make it more accessible (2) has an armrest lid that opens from both front and rear, (3) has removable shelving and (4) has a drawer in the rear (which will likely be temperature-controlled in the near future). Ultimately, this center storage console makes the Ionic 9 cabin function more like a mobile family room.

But do these small features *really* matter?

As electrification, connectivity and autonomous driving capabilities advance, consumers expect their vehicles to enhance their lives. They want to enjoy their time in their vehicles. Every little feature counts.

Consider the design choices of the ultimate luxury brand: Rolls-Royce Motor Cars.

During the Rolls global resurgence over the last 20 years (from <300 to selling over 6,000 vehicles annually), the brand has smartly expanded their lifestyle accessories and built-in features, including “Cool Box” refrigerators, picnic tables, custom-fitted luggage, humidors, extra cushions, and of course the aesthetically beautiful Starlight Headlining.

What was the feature that started it all?

🌂 𝗧𝗲𝗳𝗹𝗼𝗻 𝗨𝗺𝗯𝗿𝗲𝗹𝗹𝗮 | 𝟮𝟬𝟬𝟯 𝗥𝗼𝗹𝗹𝘀-𝗥𝗼𝘆𝗰𝗲 𝗣𝗵𝗮𝗻𝘁𝗼𝗺
The original Phantom was the first vehicle manufactured by BMW, after its acquisition of Rolls. A simple but creative design feature was the integration of a Teflon-coated umbrella in the door. It was a practical design solution for well-dressed, luxury customers. But it was an immediate hit with everyone, not just chauffeurs.

Here’s another creative lifestyle feature:

🍸 𝗛𝗼𝘀𝘁𝗶𝗻𝗴 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 | 𝟮𝟬𝟮𝟱 𝗥𝗼𝗹𝗹𝘀-𝗥𝗼𝘆𝗰𝗲 𝗖𝘂𝗹𝗹𝗶𝗻𝗮𝗻 𝗜𝗜
The 2025 Rolls-Royce Cullinan SUV offers several different “Recreation Modules” for the rear liftgate door. The Hosting Service packs and organizes all the glassware, utensils and whatnot of a complete minibar, for as many as 8 people. It’s genius.

Do you have any favorite lifestyle design features in late model vehicles? I'll be car shopping next year - what do I need to know about?

To see this post with more images, please visit LinkedIn.

#cadillac, #rollsroyce, #volkswagen, #hyundai, #innovation, #lifestylebrands, #EV, #marketing, #design