We are a brand consultancy dedicated to helping our clients pursue intelligent action, not just intelligent analysis.
Services
Quantitative Market Research
We design and manage studies with the best-suited data collection partners. We ensure results are valid, reliable, generalizable to larger populations and promptly-delivered.
We moderate focus groups, IDI’s, shop-alongs, and ethnography. We use proven tools including mobile apps for participant notes, photos & video recording in-the-moment.
Through creativity and experience, we transform research results into inspiring guidance. We write brand stories, brand positionings, communication strategies, creative briefs and more.
In 2011, Farmers Insurance hired us to determine the likely effectiveness of several television advertising concepts, and what changes might improve their effectiveness if produced and aired.
In 2006, St. Joseph Hospital, in Orange, California, engaged Storybrand Consulting to help determine the optimal marketing message and tactics to drive demand for services at their planned 87,000 square foot cancer center.
In 2005, Hilton Hotels and their advertising agency, Foote Cone & Belding (FCB), engaged Storybrand Consulting to explore how the brand could create a deeper emotional bond with travelers.
For over 10 years, I have worked with Tom on many projects for several brands in the healthcare industry. He consistently brings perspectives from other industries that have been remarkably helpful. He also has an impressive ability to get laser-focused, cutting through immense amounts of data to uncover the essential insights. He does all of these things with a positive, collaborative spirit. I highly recommend Tom.
