Market Research that Moves People

We help companies grow by finding the personal stories that inspire marketing innovations.

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Customized Studies and Strategy

We approach every project with fresh eyes, without the biases created by "black boxes" or high overhead.

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Storytelling Expertise Since 2001

We started using storytelling to reveal truths and inspire action long before it became the industry buzzword.

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We are a brand consultancy dedicated to helping our clients pursue intelligent action, not just intelligent analysis.

Services

Quantitative Market Research

We design and manage studies with the best-suited data collection partners. We ensure results are valid, reliable, generalizable to larger populations and promptly-delivered.

Qualitative Market Research

We moderate focus groups, IDI’s, shop-alongs, and ethnography. We use proven tools including mobile apps for participant notes, photos & video recording in-the-moment.

Marketing Strategy

Through creativity and experience, we transform research results into inspiring guidance. We write brand stories, brand positionings, communication strategies, creative briefs and more.

Case Studies

  • Farmers Insurance

    In 2011, Farmers Insurance hired us to determine the likely effectiveness of several television advertising concepts, and what changes might improve their effectiveness if produced and aired.

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  • St. Joseph Hospital

    In 2006, St. Joseph Hospital, in Orange, California, engaged Storybrand Consulting to help determine the optimal marketing message and tactics to drive demand for services at their planned 87,000 square foot cancer center.

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  • Hilton Hotels

    In 2005, Hilton Hotels and their advertising agency, Foote Cone & Belding (FCB), engaged Storybrand Consulting to explore how the brand could create a deeper emotional bond with travelers.

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Testimonials

For over 10 years, I have worked with Tom on many projects for several brands in the healthcare industry. He consistently brings perspectives from other industries that have been remarkably helpful. He also has an impressive ability to get laser-focused, cutting through immense amounts of data to uncover the essential insights. He does all of these things with a positive, collaborative spirit. I highly recommend Tom.

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