We help companies grow by finding the personal stories that inspire marketing innovations.
We approach every project with fresh eyes, without the biases created by "black boxes" or high overhead.
We started using storytelling to reveal truths and inspire action long before it became the industry buzzword.
We design and manage studies with the best-suited data collection partners. We ensure results are valid, reliable, generalizable to larger populations and promptly-delivered.
We moderate focus groups, IDI’s, shop-alongs, and ethnography. We use proven tools including mobile apps for participant notes, photos & video recording in-the-moment.
Through creativity and experience, we transform research results into inspiring guidance. We write brand stories, brand positionings, communication strategies, creative briefs and more.
Farmers Insurance hired us to determine the likely effectiveness of several television advertising concepts, and what changes might improve their effectiveness if produced and aired.
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St. Joseph Hospital, in Orange, California, engaged Storybrand Consulting to help determine the optimal marketing message and tactics to drive demand for services at their planned 87,000 square foot cancer center.
Hilton Hotels and their advertising agency, Foote Cone & Belding (FCB), engaged Storybrand Consulting to explore how the brand could create a deeper emotional bond with travelers.
Automotive, Retail, Packaged Goods, etc.
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Hospitals, Health Insurance, Biotech, Pharmaceuticals, Physician Groups, etc.
Media, Entertainment, Finance, Issue Advocacy, Hospitality, Tourism, Construction and others.