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4 Tips for interviewing I learned from legendary biographer Walter Isaacson
Tom Neveril Tom Neveril

4 Tips for interviewing I learned from legendary biographer Walter Isaacson

Here’s a mini masterclass on interviewing, which I gathered from biographer Walter Isaacson’s appearance on the Lex Fridman Podcast last week.

Walter was there primarily to share stories and lessons learned over his career. But when Lex asked him about his process, I started jotting notes. (Youtube: https://rb.gy/8ryil)

I’ve
boiled down my notes into the following 4 tips. Each tip is followed by some quotes from Walter.

𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗧𝗶𝗽 #𝟭: 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲’𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝘂𝗻𝗶𝗾𝘂𝗲.

[CONTINUED]

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