The Blog: Trend Spotting

The important trends influencing premium lifestyle brand marketing.

Where is your industry headed?  Its brand extensions may point the way.
Tom Neveril Tom Neveril

Where is your industry headed?  Its brand extensions may point the way.

Several luxury automakers have started branding luxury residential properties around the world. In the US, there are 3 properties, all located in Miami, Florida:

- Porsche Design Tower [completed 2017]

- Aston Martin Residences [completed May 2024]

- Bentley Residences [estimated Fall 2026]

To me, these branded properties signal that automakers believe in fully autonomous driving. They know that cars will become mobile offices, mobile living rooms and even mobile bedrooms.

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Is AI revolutionizing qualitative market research?
Tom Neveril Tom Neveril

Is AI revolutionizing qualitative market research?

Lately, we're hearing that AI tools can "mine insights" from vast libraries of qualitative recordings. Or help teams conduct qual research "at scale.”

Here’s the problem with these claims: qualitative research discussions are subjective and conversational. They are human.

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4 Tips for interviewing I learned from legendary biographer Walter Isaacson
Tom Neveril Tom Neveril

4 Tips for interviewing I learned from legendary biographer Walter Isaacson

Here’s a mini masterclass on interviewing, which I gathered from biographer Walter Isaacson’s appearance on the Lex Fridman Podcast last week.

Walter was there primarily to share stories and lessons learned over his career. But when Lex asked him about his process, I started jotting notes. (Youtube: https://rb.gy/8ryil)

I’ve boiled down my notes into the following 4 tips. Each tip is followed by some quotes from Walter.

𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝗶𝗻𝗴 𝗧𝗶𝗽 #𝟭: 𝗘𝘅𝗽𝗹𝗼𝗿𝗲 𝘀𝗼𝗺𝗲𝗼𝗻𝗲’𝘀 𝗰𝗿𝗲𝗮𝘁𝗶𝘃𝗶𝘁𝘆 𝗮𝗻𝗱 𝘆𝗼𝘂’𝗹𝗹 𝗹𝗲𝗮𝗿𝗻 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝘁𝗵𝗲𝗺 𝘂𝗻𝗶𝗾𝘂𝗲.

[CONTINUED]

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