The Blog: Trend Spotting
The important trends influencing premium lifestyle brand marketing.
Luxury is the New Performance.*
Raw performance has become an expectation. Today’s winning vehicles deliver refinement, comfort, and quiet luxury instead. Tom Neveril examines how Hyundai, Kia, and Chinese brands are redefining what buyers value.
Three reasons why Rivian should follow, not pioneer, autonomous driving technology.
Rivian’s RAD focuses on driving adventures, but autonomy removes the driver. Far behind Tesla’s 8B+ miles, high costs & risks. Integrate proven tech later? Read Tom Neveril’s take.
Three impressive luxury features are hitting mainstream SUVs, all spotted at the 2025 LA Auto Show.
Hyundai Palisade Nappa leather, Kia Telluride 329-hp hybrid, Volvo XC90 active suspension. Luxury features once exclusive to $100k+ SUVs are now $45–63k at the 2025 LA Auto Show.