The Blog: Trend Spotting
The important trends influencing premium lifestyle brand marketing.
Three reasons why Rivian should follow, not pioneer, autonomous driving technology.
Rivian’s RAD focuses on driving adventures, but autonomy removes the driver. Far behind Tesla’s 8B+ miles, high costs & risks. Integrate proven tech later? Read Tom Neveril’s take.
Three new features that will drive autonomous vehicle adoption, spotted at CES 2026.
First-hand from CES 2026: 3 game-changing features accelerating autonomous vehicle adoption—Hyundai WIA's AI passenger monitoring with real-time thermal HVAC, Amazon Alexa+ agentic AI in BMW Neue Klasse, and immersive Dolby Atmos audio in Mercedes & more. Passenger-centric revolution ahead!