Tom has over 20 years experience guiding clients with market intelligence. Areas of expertise include brand strategy, new product development, advertising development and customer service.
Early in his career, he worked in Hollywood as a freelance story analyst and film development executive. He later transitioned to advertising, spending 6 years in Brand Planning roles at leading agencies; DMB&B, RPA and DDB. He has developed strategy for Aflac, Amgen, Blue Cross of California, Epson, Farmers Insurance, Hilton, Honda, Nestlé, Pabst Brewing, Samsung, Volkswagen, Wells Fargo and dozens of other organizations. He has moderated over 800 qualitative sessions, from focus groups to ethnographic interviews.
His articles and letters have appeared in publications including ADWEEK, Advertising Age and Quirk’s Marketing Research Review. He has spoken to organizations including the Marketing Research Association, the Advertising Club of Los Angeles, and the Qualitative Research Consultants Association.
He earned a B.S. in Marketing from the University of Illinois, at Urbana-Champaign.