Tom has over 20 years experience guiding clients with market intelligence. Areas of expertise include brand strategy, new product development, advertising development and customer service. Since 2020, he has written several articles and sourced original content for the Industry Focus column within QRCA VIEWS, a quarterly publication from the Qualitative Research Consultants Association.
Early in his career, he worked in Hollywood as a freelance story analyst and film development executive. He later transitioned to advertising, spending 6 years in Brand Planning roles at leading agencies; DMB&B, RPA and DDB. He has developed strategy for American Express, Amgen, Brooks Running Company, Dignity Health, Farmers Insurance, General Motors, Hilton, Honda, Lexus, Microsoft, Nestlé, Samsung, Volkswagen, Wells Fargo and dozens of other organizations. He has moderated over 900 qualitative sessions, from focus groups to ethnographic interviews.
Recent clients in 2022-2023 include: Cleveland Golf, FibroGen, Heaven Hill Distilleries, Hyundai, Johnson & Johnson, Mastercard, and Target.
His articles have appeared in publications including ADWEEK, Advertising Age, QRCA VIEWS, and Quirk’s Marketing Research Review. He has spoken to organizations including the Marketing Research Association, the Advertising Club of Los Angeles, and the Qualitative Research Consultants Association.
He earned a B.S. in Marketing from the University of Illinois, at Urbana-Champaign.