We conduct focus groups, mini groups and IDI’s in facilities, with clients viewing live or streaming.
We use a variety of stimuli, projective techniques and storytelling. Our approaches maintain participant attention on “the here and now" and discourage posturing or groupthink.
We also conduct ethnographies, shopalongs and other on-site qualitative.
We conduct digital/online groups & interviews, executive interviews, expert interviews (In-person, by phone or via digital.)
We often use “digital qualitative” tools including mobile apps to reveal participants’ lives before and/or after moderated sessions.
We can work as a moderator only and partner with other research suppliers.
Or we can function as a "One-Stop Shop" supervising all aspects of a research project including project management and field/recruitment.
We write project objectives, discussion guides, recruitment screeners, handle incentives and facility rentals, and manage all deliverables including streaming, digital recordings and transcriptions.
References & Examples Available Upon Request
