3 Ways Gen Z and Millennials are Modernizing Golf | Storybrand Consulting
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3 Ways Gen Z and Millennials are Modernizing Golf

Jun 20, 2023 Posted by: Tom Neveril apparel marketing,  gamification,  golf industry,  sports marketing

After the exciting US Open, one thing is clear: golf is booming. PGA Tour event ratings are way up. Participation is way up. And it’s trending. Why?

Gen Z and Millennials are embracing and modernizing the sport in 3 important ways:
- More young women are playing
- It's more social
- It's more fashionable

Please check out the slides for a few data points.

 


#golf, #pgatour, #juniorgolf, #tv, #apparel, #competitivesocializing, #gamification, #eatertainment, #sportsmarketing,

 

Originally posted to LinkedIn here.