After the exciting US Open, one thing is clear: golf is booming. PGA Tour event ratings are way up. Participation is way up. And it’s trending. Why?

Gen Z and Millennials are embracing and modernizing the sport in 3 important ways:
- More young women are playing
- It's more social
- It's more fashionable

Please check out the slides for a few data points.

#golf, #pgatour, #juniorgolf, #tv, #apparel, #competitivesocializing, #gamification, #eatertainment, #sportsmarketing,

Originally posted to LinkedIn here.