Market Research, Advertising and Brand Management | Storybrand Consulting
“Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry" “Tesla’s disruption is generating new opportunities for qualitative researchers in the automotive industry." Read Tom Neveril's latest article for QRCA VIEWS magazine (January 3, 2023): "The Implications for Qualitative Researchers as Tesla Disrupts the Automotive Industry"

Smart marketers are winning with Competitive Socializing

Smart marketers are winning with Competitive Socializing

With high satisfaction levels in so many categories, product trial is often the only way to get customers to switch brands. But motivating trial isn’t easy.

People don’t enjoy physical retail shopping like they did before Amazon came along. So what should marketers do?

Post pandemic, people want to socialize in-person and create fun, social content. This is what’s driving interest in “eatertainment” spaces with updated, physical games like pickleball, darts, skeeball, shuffleboard, etc.

Chicken N PickleFlight ClubAceBounce. The commercial real estate industry classifies these businesses as “Competitive Socializing.”

Now sports and enthusiast brands are taking advantage of competitive socializing, to create fun trial experiences.  Here are 3 examples...

Ev startup brands are giving us a peek into the future of DTC car marketing

Ev startup brands are giving us a peek into the future of DTC car marketing

As US states allow EV startups to sell directly to consumers, brand activations like pop-up retail, road shows and local showrooms are building momentum. 

In a KPMG study released last year, nearly half of global automotive executives think that most of new-vehicle sales worldwide will be directly to consumers from the manufacturer, by 2030.

So automakers will need to connect directly with consumers.  And local brand activations are looking like a great solution.

Tesla Special Events: Big Company Scale + Smaller Company Style

Tesla Special Events: Big Company Scale + Smaller Company Style
I think people remain engaged with Tesla’s presentations because of the way Elon and his employees interact with the audience --and each other. We get the sense that these are authentic people, who actually do the work, and work together, like people in smaller companies.

And that really matters.
 
According to Gallup, trust in big institutions is declining. Today, small businesses are the most trusted institution in America.