As US states allow EV startups to sell directly to consumers, brand activations like pop-up retail, road shows and local showrooms are building momentum. 

In a KPMG study released last year, nearly half of global automotive executives think that most of new-vehicle sales worldwide will be directly to consumers from the manufacturer, by 2030.

So automakers will need to connect directly with consumers.  And local brand activations are looking like a great solution.