After the exciting US Open, one thing is clear: golf is booming. PGA Tour event ratings are way up. Participation is way up. And it’s trending. Why?

Gen Z and Millennials are embracing and modernizing the sport in 3 important ways:
- More young women are playing
- It's more social
- It's more fashionable

Please check out the slides for a few data points.

#golf, #pgatour, #juniorgolf, #tv, #apparel, #competitivesocializing, #gamification, #eatertainment, #sportsmarketing,

Originally posted to LinkedIn here.

With high satisfaction levels in so many categories, product trial is often the only way to get customers to switch brands. But motivating trial isn’t easy.

People don’t enjoy physical retail shopping like they did before Amazon came along. So what should marketers do?

Post pandemic, people want to socialize in-person and create fun, social content. This is what’s driving interest in “eatertainment” spaces with updated, physical games like pickleball, darts, skeeball, shuffleboard, etc.

Chicken N Pickle. Flight Club. AceBounce. The commercial real estate industry classifies these businesses as “Competitive Socializing.”

Now sports and enthusiast brands are taking advantage of competitive socializing, to create fun trial experiences.  Here are 3 examples...

7 year old performance apparel brand Vuori is suddenly everywhere --even at the NFL Combine last week. How has this digital native brand done it?

3 Strategies:

#1)  FOCUS ON A CONSUMER INSIGHT.

#2)  DEVELOP INTELLECTUAL PROPERTY AROUND A POINT OF DIFFERENCE.

#3) BUILD A STRONG CULTURE BY INVESTING IN SOCIAL VALUES AND SUSTAINABILITY.